If you change your mind at any timeabout wishing to receive material from us you can send an e-mail to privacyofficer@au.pwc.com with "Digital Pulse blog unsubscribe" in the email subject line. The content on this site is provided by PwC for general information purposes only. This presents great opportunity for the employee to grow in order to help the organisation reach its potential, and the business to invest in the employee’s long-term career goals by enabling training. Rather, they prefer to work the hours they feel is needed to get their work completed. They are revolutionizing work culture, and managers must … Workplaces themselves are following suit, with many companies now proactively choosing to publish such information. Since 2016, there have been more Millennials in the workforce than any other generation. (Segmenting employee engagement results by age group may help define these.). Hoffman suggests a ‘statement of alliance’ before a person commences employment. By understanding and adapting to the culture of today’s workforce; by inspiring them and responding to their needs, businesses can remain not only competitive but also relevant. Harness this new way of ‘social’ thinking for your organisation. Social media is about building and sustaining connections. By 2025, millennials will make up the majority of the workforce (75%). The flow-on effect is that delineation between work and personal lives is frequently blurred. This is a highly attractive quality that organizations can offer to attract and retain millennials. Unlike previous generations, Millennials don’t subscribe to the idea of a specialised professional that stays in lane. Is your organisation truly open to change and transformation? Millennials work differently from past generations. Managers often struggle with millennials wanting flexible work schedules and work-life balance, and the fact that they are typically not easily engaged. A study published in Harvard Business Review found that “employees who engage in online social interactions with coworkers through social media blogs tend to be more motivated and come up with innovative ideas.”4 Think of ways to set up digital forums for colleagues to connect and collaborate. COVID-19 halted the entertainment and #media industry’s record-breaking revenue growth and ushered in what is expected to be the sharpest contraction in decades. The future of software testing is automated AI, Experience and the myth of product innovation, Five key insights for the telecommunications industry of tomorrow, Please visit our cookie policy for further details, https://www.pewresearch.org/fact-tank/2018/04/11/millennials-largest-generation-us-labor-force/, https://www.manpowergroup.com/wps/wcm/connect/660ebf65-144c-489e-975c-9f838294c237/MillennialsPaper1_2020Vision_lo.pdf?MOD=AJPERES, https://www.pwc.com/gx/en/ceo-survey/2019/report/pwc-22nd-annual-global-ceo-survey.pdf, https://hbr.org/2018/05/employees-who-use-social-media-for-work-are-more-engaged-but-also-more-likely-to-leave-their-jobs, https://qz.com/work/1217854/pwcs-millennial-employees-led-a-rebellion-and-their-demands-are-being-met/, https://www.linkedin.com/pulse/20141023153633-1213-tours-of-duty-how-to-organize-modern-employment, https://www.linkedin.com/learning/reid-hoffman-and-chris-yeh-on-creating-an-alliance-with-employees/introducing-the-alliance, https://testing.googleblog.com/2007/01/introducing-testing-on-toilet.html. Empowered by digital platforms, they’ve witnessed the force of large-scale action and continue to spearhead some of the greatest social movements of the day: think of Black Lives Matter, or Occupy Wall Street.

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