It began in Japan in 1978; since then, its observance has spread to several other Asian nations. The two common ways to say the color white in Korean are 하얀색 (hyayansaek) and 흰색 (huinsaek). Blue and green were traditionally represented by a single word in Hangul, the Korean language. Generally this is celebrated by those without a … [3] Gift exchanges happen between romantic partners, friends, and coworkers. The Korean word for color itself is 색깔 Saekkkal. Black corresponds with the element of water and the direction North. Wearing the five-color stripe was historically thought to give children and royalty protection from evil spirits. The color black is associated with mastery and the ending point of a cycle in Korea. What Do the Colors of Mardi Gras Beads Mean? However, because Koreans believe that everything is based on a balance of opposites, darkness is also necessary as an origin for light. Traditionally, Koreans incorporated five cardinal colors into many aspects of daily life and tradition. Menu. In South Korea, a month after White Day, those who did not receive any gifts, commiserate on Black Day. Many Korean storefronts are green to draw prosperity and success to the business. While red represents the passionate energy of life, blue represents its opposite, death. They often appear in Korean clothing, celebrations, martial arts, architecture, art, food and symbols. Another reason given for the reduction of popularity is the changing gender roles within Japanese culture. In countries which observe White Day, typically Valentine's Day is celebrated by women and girls presenting chocolate gifts (either store-bought or handmade), usually to the other men and boys, as an expression of love, courtesy, or social obligation. [16] Generally this is celebrated by those without a partner. The cultural integration of color stems from principles of Eastern religions such as Confucianism and Buddhism. Pricing. [2] White Day was first celebrated in 1978 in Japan. White Day is on March 14, one month after Valentine's Day, when people give reciprocal gifts to those who gave them gifts received on Valentine's Day. [5], On White Day, the reverse happens: men who received a honmei-choco (本命チョコ, 'chocolate of love') or giri-choco (義理チョコ, 'courtesy chocolate')[6] on Valentine's Day are expected to return the favor by giving gifts to the women. [2], In the latter half of the 2010s sales figures indicated a decline in popularity of the observation. Perfect your pronunciation of Korean colors using our voice recognition tool. White is still worn for weddings, new years celebrations and funerals to celebrate the journey to the afterlife. Eum energy is associated with the moon and is passive, yielding and receptive. [4], White day is celebrated one month after Valentine's Day, on March 14. [1], Soon thereafter, confectionery companies began marketing white chocolate. Some places where this occurs include China, South Korea, Taiwan, and Vietnam. [7] Traditionally, popular White Day gifts include food like white chocolate, marshmallows, candy, and cookies, and other "white" accessories like jewelry, bags, lotions, and lingerie. [1] It was primarily an opportunity for girls to show that they like a boy. The color blue is associated with the element wood and the direction East. A sixth color, green, has also grown to have cultural significance in Korea. Copyright © 2020 Leaf Group Ltd., all rights reserved. In those cultures, White Day is for the most part observed in a similar manner. [13][15], In South Korea, a month after White Day, those who did not receive any gifts, commiserate on Black Day. Valentine's Day was first attempted to be celebrated in Japan in 1936, however it did not begin to be popularly celebrated until the 1970s, giving the day a different observation than in the West. The cardinal colors are associated with the five directions and elements. Western influence brought a change in the view that green and blue are variations of a single color and separate words for each color now exist in Hangul. https://oureverydaylife.com/traditional-korean-colors-12082934.html Now, men give both white and dark chocolate, as well as other edible and non-edible gifts, such as jewelry or objects of sentimental value, or white clothing like lingerie, to women from whom they received chocolate on Valentine's Day one month earlier. Ribbon Meanings for a Handfasting Ceremony, "Korea JoongAng Daily"; The Meaning of Colors; Apr., 2007, Peabody Essex Museum A Teacher’s Sourcebook for Korean Art & Culture, The Colors of the Korean People; Ji Hyun Kim; Sept., 2008, AsianInfo: The Five Cardinal Colors of Traditional Patterns. Yellow represents the starting point for developing knowledge and expanding the mind. Koreans were sometimes referred to as "the white clad people." [17], White Day: A Labyrinth Named School (2015 video game), "Florists promoting flower power as coronavirus sees celebrations canceled", "A Study of Japan's Valentine's and White Day Markets", "White Day: Affordable Ways to Return the Love | Tokyo Cheapo", "White Day in Japan, Returning Valentine's Day Favors", "How Japan Created White Day, East Asia's Alternate Valentine's Day", "White Day: Japan's reverse Valentine's Day", "Valentine's Day Part II: Filipinos and White Day", "White Day Triggers Consumption Enthusiasm", "Valentine's Day Traditions Around the World", "In South Korea, Valentine's Day is all about the men", "White Day in Japan – The day the men give back", https://en.wikipedia.org/w/index.php?title=White_Day&oldid=989997584, Short description is different from Wikidata, Articles containing Chinese-language text, Articles with unsourced statements from March 2019, Articles containing Vietnamese-language text, Articles containing Japanese-language text, Creative Commons Attribution-ShareAlike License, This page was last edited on 22 November 2020, at 05:36.

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