Develop the skills to build an actionable digital marketing strategy that aligns with your business goals. Professional Conduct. Through class discussions and analysis of the cases there will be ample amount of time for thoughtful discussion. Deadlines. Specific Guidelines for this analysis will be handed out during the first week of the course. Active participation in class discussions and activities and high-quality written work is expected. Specific Guidelines for this presentation will be handed out. Please stay present and focused on the class presentation and discussion and refrain from texting, emailing or web surfing during class. Each student will sign up to lead the discussion on two cases listed during the first week of class. Apply concepts learned in class in a final team project, and create your own digital strategy when you return to work. This intensive program is ideal for those looking to understand the big picture of building and executing a digital marketing strategy. Social media has disrupted communication channels and created challenges for marketing in the digital age. If you expect to be late or absent from class – or need to leave early – let the instructors know prior to the start of class. Identify ways to determine return on investment (ROI) for your digital efforts 5. The course has quite a bit of reading assigned for each session and a number of assignments throughout the semester paper, so students should expect to spend 3-8 hours outside of class for each session to read and reflect upon the assigned materials, complete assignments, and prepare for the next class session. The link will be provided 2 weeks prior to the course starting. Further, the use of social media applications such as Wordpress, Pinterest, Twitter, YouTube and Google+ will be used throughout the semester. During discussions, civil discourse should be maintained at all times and comments should be aimed at moving the discussion forward. As digital technologies continue to disrupt the competitive landscape, companies are under constant pressure to implement strategies for staying relevant, responsive, and profitable. Effective written and oral communication is key to success in this class and will constitute a significant portion of a student’s grade. In this course, students will learn how to manage their brand (either personal or business) on social media and how to create a social media strategy. We will be using case studies and supplemented materials including video, some reports and articles available for free download from the web. This means respectful communication both inside and outside of class. If you are absent the day an assignment is due, the assignment is still due at the specified day and time. Share ideas and challenges with a dynamic peer group of global digital marketers and enjoy multiple networking opportunities. You may miss two class sessions without penalty, but all other absences will result in a negative score for class participation for that session. In addition to the required material, there are optional books that you have the choice to purchase. Apply marketing communication principles and strategies in focused subject areas such as leadership, management, social media, or news media. Participation of the cases is vital to the learning experience. Professionals seeking to develop a solid understanding of the state of digital marketing. Remember to post your blog posts on the class Facebook page. LinkedIn Learning’s Social Media Marketing Foundations course is aimed at beginners and has nearly two hours of course content. This course is web-based, utilizing the software program Adobe Connect. The materials are: Harvard Business Publishing School Case Pack- (HBPS). Please note that this is a live online course and students are expected to attend each session on Thursdays from 7:40-9:40pmEDT. Mid-level marketers and managers looking to move into a senior role and adopt a more strategic mindset. Not knowing the rules, misunderstanding the rules, running out of time, submitting "the wrong draft", or being overwhelmed with multiple demands are not acceptable excuses. All students are expected to contribute to the discussion of the cases. https://helpx.adobe.com/flash-player.html, https://helpx.adobe.com/flash-player/kb/removing-sandbox-restrictions-your-safari.html, Windows 8.1 (32-bit/64-bit), Windows 8 (32-bit/64-bit), Windows 7 (32-bit/64-bit), Supported Web Browsers (versions): Chrome 36.0 and later, Firefox 31.0 and later, Internet Explorer 11.0.9 and later, Must have latest Flash Player installed, currently Version 18, Internet Speeds (download/upload): Minimum 1mbps, Supported Web Browsers (versions): Safari 7.0.6 and later, Chrome 36.0 and later, Firefox 31.0 and later. Even more so in an online learning environment. Throughout the semester you will be creating content to become a thought leader in a specific industry. Enjoy an engaging student-led tour of Harvard Yard to connect you to the campus and its history. Leila Samii, Ph.D.                                                               leilavsamii@gmail.com, Office Hours: Wednesday and Thursday 10AM to 12PM EST and by appointment, Bridget Franciscovich                                     Franciscovichbridget@gmail.com, Office Hours: Monday night lab sessions Monday 5:30-6:30 PM EST, Web conference site posted on the Canvas Site (only open to registered students). You can add any other comments, notes, or thoughts you have about the course Brands have become perplexed by this new phenomenon requiring a new found dynamic to their approach. The syllabus page shows a table-oriented view of the course schedule, and the basics of On Time. Executives looking to better understand the digital space and more effectively manage teams and agencies. This highly interactive five-day program will teach you a proven framework for designing, implementing, and managing a successful digital marketing strategy. For information about system requirements and how to log in - please see the detailed instructions at the end of this document. Formerly, the certificate was called Marketing … Please notify the instructors (via email) prior to the start of class if you will not be in attendance. Social media has disrupted communication channels and created challenges for marketing in the digital age. To add some comments, click the "Edit" link at the top. Build audience personas to better target your key customers 6. This does not mean that students must always agree with others since reasoned, respectful dissention may be part of the discovery process and lead to previously unconsidered options. Just as ethics and integrity are important in management You are responsible for understanding Harvard Extension School policies on academic integrity (www.extension.harvard.edu/resources-policies/student-conduct/academic-integrity) and how to use sources responsibly.

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