The features of service by a provider cannot be uniform or standardised. Perishability 2. Your IP: 138.201.248.164 For service, customers satisfaction and delight are very important. • For example hair cut is not possible without the presence of an individual. Let us take a look at some of the characteristics of a service. Unlike product, service cannot be touched or sensed, tested or felt before they are availed. The changes in demand can be seasonal or by weeks, days or even hours. Report a Violation, Service Marketing: Definition, Features and Problem Faced in Marketing Services, How Service Marketing Evolved? Perishability – Characteristics of Services. A doctor can only treat when his patient is present. inadequate understanding about the nature of services. As our knowledge of the characteristics of services grows, so does our ability to deal with them from both an economic and marketing perspective. Content Guidelines 2. A service is an abstract phenomenon. NATURE AND CHARACTERISTICS OF SERVICES . Service if not used in time is lost forever. 1. The definition of service is “any intangible product, which is essentially a transaction and is transferred from the buyer to the seller in exchange for some consideration (or no consideration). 1. Services have a number of unique characteristics that make them different from products. Learning objectives . Because of the labour-intensive nature of services, there is a great deal of difference in the quality of service provided by various providers, or even by the same providers at different times. Cloudflare Ray ID: 5f8e3fe12a69c26d Quality of a service cannot be carefully standardised. Nature, characteristics AndClassification of services 2. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. Fluctuating Demand 3. A service can be experienced by the buyer or the receiver. Image Guidelines 5. If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. Service demand has high degree of fluctuations. Inseparability 5. Differentiating services from goods Goods Search goods Experienced goods Only after buying or Prior purchase/use after consumption Tangible Intangible 3. Privacy Policy 8. Content Filtrations 6. Performance & security by Cloudflare, Please complete the security check to access. Service is highly perishable and time element has great significance in service marketing. Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. Some of the important characteristics of services are as follows: 1. A Doctor can charge much higher fee to a rich client and take much low from a poor patient. People include internal marketing, external marketing and interactive marketing. Employees directly interacting with customers are to be very special and important. Pricing of services is dependent on demand and competition where variable pricing may be used. TOS 7. Pricing decision about services are influenced by perishability, fluctuation in demand and inseparability. Intangibility: A service is not a physical product that you can touch or see. (Explain with distinctive Characteristics), 7 Tools that Help Organizations to Understand their Process in Order to Improve Them. • Most of the services have peak demand in peak hours, normal demand and low demand on off-period time. 1.2 Nature of services Customer’s presence, varying demands and which cannot be stocks Nature, characteristics of services 1. Service quality is not statistically measurable. Prohibited Content 3. Another way to prevent getting this page in the future is to use Privacy Pass. Disclaimer 9. Service quality is not statistically measurable: It is defined in form of reliability, responsiveness, …

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