Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. We also love how consistent the design of Uber's emails is with its brand. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers -- which certainly didn't disappoint. Once someone donates to a charity: water project, her money takes a long journey. But I didn't just include it because of its delicious recipes -- I'm truly a fan of its emails. I’d be scared if I were that postman but also honored. Another email marketing genius who uses FOMO emails to get attention is Derek Halpern: The subject line alone triggers some serious FOMO anxiety, and he cuts right to the chase in his recap email with the opening line. I'm a huge advocate of thought leadership. As humans, we tend to crave personalized experiences. That's why I love on-demand podcast/radio show app Stitcher's "Recommended For You" emails. The next step would be to head out the door and show up. Source. BuzzSumo follows a similar style to this one. Leading to far more interest in her content email than she would have been able to generate if she’d taken a more “professional” approach. If you don’t give a call to action in your emails, you can’t expect your audience to take action. Here, they sent subscribers 4 ways to use craft paint. For a simpler, yet still effective, version of a welcome email, check out this next email marketing example. Just take a look at that glorious alt text action happening where the images should be. Plus, it is a visual treat. Canva uses a similar style to Neil’s except they cut out the teaser and drop the link count from three down to one. You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action. Either way, the form, combined with the eye catching images of designer hotels, keeps us interested and engaged. In the next two examples, a natural flow emerges: As soon as you open this Duffy’s email, you’re instantly greeted with a banner image and a call to action. Design-wise, it's nothing special -- but that's the point. You can even run some AB tests to see which one performs best with your audience. This "storm update" got the company out ahead of an event that threatened its service, while allowing its users to get the weather updates they need right from the company they count on for Wi-Fi. 7 Best WordPress LMS Plugins to Build a Killer Online Course; 9 Best Website Builders For Small Business Compared (Pros and Cons) 16 Clever FOMO Marketing Examples … What is email marketing, and why do businesses use it? In this HubSpot one, the first sentence tells us that it’s a roundup email and then we see a series of blog articles. See all integrations. Here’s a summary of the key takeaways: When you send a special offer, make sure you segment your lists first. So I don’t have to tell you that personality sells in email, too. Mention the exact date and time of their webinar. And you've gotta love the reminder that your prescription needs updating. Step 2: Draw inspiration from one of the examples above. Let's get into how to create an effective email marketing campaign of your own. Cross promoting your products shouldn’t feel sleazy. email cute and funny, thanks to a pair of whimsical cartoons and an emoticon. Consider what you like about these examples, what’s drawing you to them, and how you can tailor them to suit your audience. They follow this with a list of bullet points that give their subscribers a sneak peek into the article. You already know why you need an email list and how to grow one. When compared to general broadcast emails, relevant ones drive 18x more revenue. Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. To your subscribers, it won’t even feel salesy. This content can serve to generate website traffic, leads, or even product signups. But Dropbox found a way to make its "come back to us!" That's exactly what Matt Becker of Mom and Dad Money does -- and he does it very, very well. Don't just follow best practice when it comes to your marketing emails. Add two call to actions (check out the video or register). Many brands are now turning to GIFs for their newsletters. They are always short and punchy -- which fits in perfectly with the rest of BuzzFeed's content. By clicking Sign Up, you agree to our Terms of Service. Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and mobile.

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