All rights reserved. they weren't able to smell the scent and then say the word, "Cinnamon." 1 0. veriee. Recipes you want to make. But whether you’re licking cream cheese frosting off your fingers in an airport in Tokyo or the middle of Times Square, one ingredient in the ‘Bon’s buns reigns supreme: their cinnamon. Getting your paws on a jar actually doesn’t involve calling the corporate office in Atlanta. This writer did an informal smell and taste test of her own, pitting the Makara against regular generic cinnamon from the grocery store while baking scones (I could lie and say cinnamon buns, but I’m not that patient). I think I'll go buy it at the store, snort it, and get back to you. The winner came from the Korintjie region of West Sumatra in Indonesia, a small, high-elevation area that produces cinnamon with a high-volatile oil and cellulose content (translation: a more pungent and tastier spice). Restaurant recommendations you trust. 5 Answers. cinnamaldehyde / methyl anthranilate schiff's base, cinnamomum burmannii extract padang or batavia, cinnamomum zeylanicum leaf extract ceylon, cinnamon bark oil (cinnamomum zeylanicum) india, cinnamon bark oil (cinnamomum zeylanicum) sri lauka. Today, that distinctive baked-good aroma wafts through over 1,200 stores worldwide, with a total of 1 billion (yup, that’s a “b”) buns sold each year. To further preserve the essential oils, and therefore, the flavor, the company delays grinding the quills until they arrive stateside. The moment you open up the Makara, your nostrils are hit with a rich, slightly woodsy aroma. I wonder if this is a sociological reaction related question. Close your eyes and picture yourself in a mall food court. the best aroma in the world, a little bit sweet, sort of spicy, sort of like a sweet peppermint scent. Use of this site constitutes acceptance of our User Agreement (updated 1/1/20) and Privacy Policy and Cookie Statement (updated 1/1/20) and Your California Privacy Rights. Uses for cinnamon: In general, cinnamon is used as a physical and emotional stimulant. Cooking advice that works. Sort of a woodsy earthy yet slight spicy smell. 32 years ago, at the company’s inception, the team tested cinnamon from virtually every growing region in the world to find which one complemented the heady brown sugar mixture that makes a cinnamon bun, well, cinnamon bun-y. They make their stories real by allowing us to experience what their characters see, smell… Can you picture it? Bon Appétit may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. The bark of this tree is often referred to as "Ceylon cinnamon" or "true cinnamon". Although most knew the smell as cinnamon, overall they struggled to describe it i.e. The smell is truly unparalleled: first, a base of rich browned butter, with notes of caramelized brown sugar, yeasty bread, and fragrant, warm cinnamon. Relevance. Writers know that using the senses is a great way to make stories come alive. odor: sweet spice cinnamon balsam rhubarb creamy floral. 1 decade ago. And no, they don’t actually pump it into the air vents. odor: Spicy, cinnamon, sweet with a rich pleasant cherry candy note, vanilla and slightly smoky. Cinnamon is a spice obtained from the inner bark of several tree species from the genus Cinnamomum.Cinnamon is used mainly as an aromatic condiment and flavouring additive in a wide variety of cuisines, sweet and savoury dishes, breakfast cereals, snackfoods, tea and traditional foods.The aroma and flavour of cinnamon derive from its essential oil and principal component, … The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. To revisit this article, visit My Profile, then View saved stories. Scent of cinnamon: It has a sweet, spicy-hot fragrance. 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