Simply seeing a specific color can conjure up specific emotions and feelings in the mind of the viewer. It carries with it decades worth of affiliated basketball heroism, urban hip-hop attitude, and more. Since 2000, Amazon's logotype has featured a curved arrow leading from A to Z, representing that they carry every product from A to Z, with the arrow shaped like a smile. In Amazon’s case, the smile has achieved a double meaning when the company started the smile program, within which the company donates money to various charities. Amazon’s logo is a clever one. What with a voice activated personal assistant, Amazon Alexa, to innovating drones in order to deliver their packages…Amazon has come a long way since their inception. It is made of the letters that are in the word Amazon, and the letters a and z are connected with an arrow. When you list products for FBA, they are eligible for free shipping, too. This website uses cookies to ensure you get the best experience. Amazon is now recognized to be more than just a webstore, and is a significant influencer and driver of a plethora of technologies. The Nike logo is meant to suggest movement, because it represents the wings of the Greek goddess of victory, Nike. The arrow is pointed from a to the z; representing the fact that Amazon offers sheer variety of products for sale. Check out the Supreme font, What Font Does Twitter Use In The App And Browser? The logo contained the domain of the Amazon website (amazon.com), while the arrow was shortened and it connected letters a and z. The smile is also an arrow that goes from A to Z in the word “Amazon”. It is memorable and the colors certainly help with that – a combination of black and orange. Please check your inbox for the newsletter confirmation email. 31. The meaning of the logo, as discussed above, is that Amazon sells everything from a to z and that they will make the customers happy. London Symphony Orchestra LSO + a conductor with a baton . The black color is the representation of the dominance and elegance of Amazon, while the orange color tries to convey happiness and pride. The logo from 2000 was looking very similar to the logo that is in place today, but there were some differences between the two. The current Amazon logo depicts the absolute message that they sell everything from A to Z. It is what makes the company great and helps companies to remain in the minds of the customers for a long time. Amazon is super focused on positive customer experiences. The Guild of Food Writers A spoon between the nib of a fountain pen . Clear space is based upon the bold letter ‘o’ in the logo. Who knows what the future holds for the Amazon logo; it remains to be seen how and if it will change in the future. This logo has remained in existence ever since and it is one of the most popular logos. 27. This slogan reflects Amazon’s continuing aspirations to be a place where great things happen. The growth of Amazon has certainly been a fascinating journey, as has been the development of the Amazon logo. 29. Learn more about their exploits and mythology. Best Calligraphy Fonts To Spice Up Your Writing. Also, the arrow stands for continuous growth and perseverance in achieving goals. This added a meaning to the logo, which was that you could find everything from a to z on the website. Their representation in ancient art transformed from resembling the warrior goddess Athena to the hunter goddess Artemis. The black color in the Amazon logo represents dominance, supremacy and elegance, while the orange color stands for pride and happiness. Although it is free of copyright restrictions, this image may still be subject to other restrictions . The “Smile” also goes from the A to the Z and represents the smile that Amazon puts on their customer’s faces. In the first couple of months alone, the company made 20 thousand dollars of profit. 32. Amazons were said to have founded the cities and temples of Smyrna , Sinope , Cyme , Gryne, Ephesus , Pitania, … The original meaning of the smile and arrow design was to suggest “we’re happy to deliver anything, anywhere,” but Amazon.com sent out a press release with a different meaning: “a smile now begins under the a and ends with a dimple under the z, emphasizing that Amazon.com offers anything, from A to Z, that customers may be looking to buy online.”. Where customers want to find and find whatever they want online, and at the lowest possible price, it will try. Vertical space required is half the height of the ‘o’ above and below. 11 $22.99 $22.99. In their own words: "We updated our logo to match the vitality of the brand and to reflect our most important core value -- customer satisfaction. Subscribe to our newsletter and receive 300+ design resources in your first 5 minutes as a subscriber. I guess I’m strange because it sounds like most people don’t see it that way but I have always looked at that on every single Amazon box that I get (and I’m working on 20 years buying Amazon products) & I see is an erect penis! How to Sell on Amazon using Fulfillment by Amazon (FBA)? Many people forget the Amazon transformation brought into the books. Amazon's Choice for Logo. How to do a great logo presentation for your clients, T-Shirt Design Ideas That Will Inspire You to Design a T-Shirt, Showcase of great looking car logos you must see, Five opportunities for SMBs to use beautiful designs without breaking the bank, 8 Great Black Friday 2020 Deals for Web Designers and Design Teams, Why Website Design Matters for Your eCommerce Store, 5 Sites That Let You Design Your Own Footwear, Best FinTech innovations impacting customer experience in 2020, How to add fonts to Inkscape (Quick and easy guide), What font does Supreme use? 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