This shift towards organized retailing has given birth to the modern concept of retailing. One of the ecommerce benefits is that it has a lower startup cost. The rapid expansion of new technologies and digitalisation is transforming shopping behaviours and consumers’ habits. The decline of human capital implies an increase in unemployment. There has been a huge influx of new customers adding to ever increasing market share of modern retail with the advent of stores like supermarkets hypermarkets and malls. People nowadays want things at their ease. The greater part of the general population like them as they look better than average to show diverse items. Wal-Mart stores know how to manipulate space to have an effect on people’s shopping behavior. The retailing sector in India is highly fragmented and predominantly consists of small independent, owner-managed shops. It has become an inseparable part of our daily lives. The supermarket is large retail food stores selling groceries, fruits, vegetables, dairy and foods products. Since 1995 there has been an explosion in the literature surrounding the developing concept of KM. Display boxes: A source of attraction As their slogan says “Never Settle”, company is continuously improving their products from all aspects. • The goal of these stores is to get customers to see merchandise available in multiple departments and thus to encourage unplanned purchases. Modern Retail today has emerged stronger than ever before. As everything else developed in this world, so has to wrap over the years. Worth of Indian Retail Industry is USD 270 billion and it is growing at the rate 13 per cent per annum. Till the moment One Plus has overcome all of these tasks very efficiently and established as a brand in the international market. Moreover, receiving customer feedback and solving them efficiently, and keeping customer satisfied, is the toughest task to perform. The competitive edge is that Shrift satisfies a need that a normal retail store cannot give to their customer. The study by Mishra (2008) expose that mall space, demography, rising young population, availability of brands, rising retail finance, changing lifestyle, modern retail formats and foreign direct investment are the strengths and opportunities for modern retail model. The majority of the public exhibitions and stores shopping centers, where the working associations displaying their item should have the boxes to introduce their things. Pantaloon, Tata Group, RPG Group, Reliance Group and A V Birla group are some of the major Indian retailers. The technology developments are also helping to improve work environments and lifestyles of people in the workplace. Chain store, any of two or more retail stores having the same ownership and selling the same lines of goods. The contribution of Indian Retail Industry is accounting over 11 per cent of countries GDP and generating about 9 per cent employment. We can safely assume that the ever rising Indian retail Market has just picked up speed and is at the nascent the stage of growth and we can expect it to continue grow for at least for 20 to 30 years from now. This shows the potential and possibilities of retail sector success in Indian market. The results of these changes have created the scenario of multi-culturalism, especially at work places. Advantages and Disadvantages of Supermarkets They need ease and handiness in everything they. It has its own purpose and share in the market. The movements of people have been greatly increased by these changes. The retail market in India is expected to grow at 7% in the next 10 yrs and reach a size of US$ 850 billion by 2020 (Federation of Indian Chambers of Commerce and. Racetrack designs are more common in large upscale stores like departmental stores. QUALITATIVE RESEARCH Posters and placards can be used to direct attention. India 's retail and logistics industry gives employment opportunities to 40 million Indians, which amounts to 3.3 per cent of the total Indian population. As Desouza (2011) put it, KM has become a trendy buzzword. It is because they get the desired image for their brand, the shopping environment and the customers that they want in a shopping mall which is difficult to obtain in an unorganized. Notable fact is that 85 per cent of the India’s urban retail market. Online shopping gets a lot of hype, but there still are tangible benefits to having a brick-and-mortar location for your business. A successful retail store puts all of these factors together. In the past years, the city has become an increasingly visible investment destination given its strategic location, peaceful political climate, competitive cost of doing business, continuous infrastructure development and competent and talented human resources and vibrant history and attractions.

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